American Suzuki to give away a Grand Vitara.
Story by: Eric Bewley
BREA, CA American Suzuki Motor Corporation kicked-off the sophomore season of its sponsorship of the Heisman Trophy in September with launch of Corporations first national cross-divisional advertising campaign. Strategic changes made to American Suzukis Heisman game plan for the 2000 season include a new advertising campaign featuring print, radio and video components in addition to expanding American Suzukis “You Choose the Winner” Heisman Sweepstakes to include dealers from the Corporations Motorcycle, Automotive and Marine Divisions.
American Suzukis sponsorship of the Trophy also created a first-ever opportunity for the public to vote for its choice for Heisman Trophy winner in Suzukis “You Choose the Winner” Heisman Sweepstakes. Fans are able to vote for the player of their choice on a preliminary ballot at participating Suzuki motorcycle, automotive or marine dealerships. The publics choice then receives one vote in the official Heisman Trophy selection process.
On December 7, 2000, Suzuki Heisman Sweepstakes winners will be drawn. The grand prize winner will be awarded a 2001 Suzuki Grand Vitara Limited Edition SUV and a trip for two to attend the 2001 Heisman ceremony. The first prize winner will receive a Suzuki Marauder 800 motorcycle. The second prize winner will be awarded a Suzuki DF40 4-Stroke outboard motor. One hundred third place winners will receive Heisman winner autographed footballs.