American Suzuki to give away a Grand Vitara. Story by: Eric Bewley BREA, CA — American Suzuki Motor Corporation kicked-off the sophomore season of its sponsorship of the Heisman Trophy in September with launch of Corporation’s first national cross-divisional advertising campaign. Strategic changes made to American Suzuki’s Heisman game plan for the 2000 season include a new advertising campaign featuring …

WARN Releases ZEON Winch Style With Substance Editor/Photo: Eric Bewley  CLACKAMAS, OR – We recently were invited to the unveiling of WARN’s newest offering. The Zeon winch series is described as the next generation of winches. The press material uses words like modern rugged design, upgraded internal components, increased performance and durability; all of which are true. However, we were …

SUZUKI KIZASHI – Review Spread the word Suzuki, you have something to talk about. Editor: Eric Bewley Photo: E. Bewley / ASMC  PORTLAND, OR – The new Suzuki Kizashi demonstrates a bold step forward for a company with economy and value perceived as it’s primary focus. The Kizashi builds on those sensible values and elevates by adding ideals of driver …

HIGH DESERT EXPEDITION Adventure To The Most Desolate Place In America. Editor: Eric Bewley Photo: L. Pettinger, D. Hamilton, K. Ender, D. Capell FORT BIDWELL, CA – There are places in the outback of the western US that are simply amazing for a myriad of reasons. The area we visited would not appeal to most of the general population for it …

2009 SUZUKI EQUATOR Rough and Ready Performer.  Editor / Photo: Eric Bewley  SAN ANTONIO, TX – If you’re going to launch a new pickup truck, what better a place to do it from than the self-proclaimed home of the pickup truck, Texas. We joined American Suzuki Motor Corporation at an impressive ranch just outside of San Antonio. The Knibbe ranch …

DIY Contest Winner – How To Flip Your Sidekick/Tracker Front Strut Mounts. Editor: Eric Bewley Story/ Photo: Matt Oswald ZW FORUM – This write-up was how I went about flipping my strut mounts, you may take a different approach than I did. I had browsed around the Zukiworld forums and didn’t see any kind of detailed write-up regarding flipping your …

ROCKY ROAD OUTFITTERS A Visit To Rocky Road Outfitters HQ. Editor: Eric Bewley  HEBER CITY, UT – Rocky Road Outfitters has been in the business of supplying out door adventure buffs and 4×4 ‘nuts’ since 1997. Continually growing in size until they had out grown there previous shop and endevoured to build a new facility with the room needed for …

HIGH DESERT ADVENTURE Who’s Crazy Enough To Go To The Desert In The Middle Of the Summer? Editor/Photo: Eric Bewley BEND, OR – Late in the summer is not usually a time when one wants to go out wheeling in the desert. Temperatures can be quite inhospitable. Water is scarce making trails very dusty and unpleasant. These are just a …

CALMINI Heavy Duty Rear Axles A Stronger Axle Option for Your Sidekick or Tracker. Editor/Photo: Eric Bewley Corvallis, OR – When building up a new vehicle, it always seems like there are a couple of weak links that need to be address right away. In the case of the Sidekick one of the issues is the rear axle strength. As …

  CALROC’s Boulevard Brawl Suzuki Rock Crawling Teams Perform. Editor: Eric Bewley Photo/Story: Jason Hutchison Boulevard, CA -If you take the I-8 around 80 miles east of the hustle and bustle of San Diego CA there is a sleepy town nestled in the hills and rocks of the surrounding high desert called Boulevard. The terrain surrounding Boulevard is dry, hot, …