FEATURES

Suzuki unveils the new XL-7 Story by: Eric Bewley BREA, CA – After forging a reputation as a pioneer in the small SUV market, Suzuki does it again by introducing the new 2001 Grand Vitara XL-7, its largest and most versatile vehicle ever. The XL-7 offers an unsurpassed combination of style, range of seating and cargo capabilities and affordability to …

AMERICAN SUZUKI MOTOR MODELS FOR ’08 An Overview of The New Model Year. Editor: Eric Bewley Photo: ASMC BREA, CA – With record sales numbers and a growing dealer base Suzuki is charging into the next model year with gusto. Capitalizing on previous success by only slightly tweaking proven models while offering some totally new choices, Suzuki is making significant …

2009 SUZUKI EQUATOR Rough and Ready Performer.  Editor / Photo: Eric Bewley  SAN ANTONIO, TX – If you’re going to launch a new pickup truck, what better a place to do it from than the self-proclaimed home of the pickup truck, Texas. We joined American Suzuki Motor Corporation at an impressive ranch just outside of San Antonio. The Knibbe ranch …

SUZUKI KIZASHI – Review Spread the word Suzuki, you have something to talk about. Editor: Eric Bewley Photo: E. Bewley / ASMC  PORTLAND, OR – The new Suzuki Kizashi demonstrates a bold step forward for a company with economy and value perceived as it’s primary focus. The Kizashi builds on those sensible values and elevates by adding ideals of driver …

WARN Releases ZEON Winch Style With Substance Editor/Photo: Eric Bewley  CLACKAMAS, OR – We recently were invited to the unveiling of WARN’s newest offering. The Zeon winch series is described as the next generation of winches. The press material uses words like modern rugged design, upgraded internal components, increased performance and durability; all of which are true. However, we were …

American Suzuki to give away a Grand Vitara. Story by: Eric Bewley BREA, CA — American Suzuki Motor Corporation kicked-off the sophomore season of its sponsorship of the Heisman Trophy in September with launch of Corporation’s first national cross-divisional advertising campaign. Strategic changes made to American Suzuki’s Heisman game plan for the 2000 season include a new advertising campaign featuring …

RENO AND FORENZA WAGON JOIN SUZUKI’s 2005 LINEUP Expanding Product Choices Increase Suzuki’s Value in 2005. Editor: Eric Bewley BREA, CA. – Suzuki is on the move with new products and growing sales that underscore the company’s position as America’s best value.  For 2005, Suzuki’s product line of cars and SUVs is joined by two new additions, the stylish five-door …

ROCKY ROAD OUTFITTERS A Visit To Rocky Road Outfitters HQ. Editor: Eric Bewley  HEBER CITY, UT – Rocky Road Outfitters has been in the business of supplying out door adventure buffs and 4×4 ‘nuts’ since 1997. Continually growing in size until they had out grown there previous shop and endevoured to build a new facility with the room needed for …

Getting some kicks in Calmini’ Project Sidekick! -Junior When Steve Kramer from Calmini Products contacted me with an offer to give me a week at Moab in their Project Sidekick, I couldn’t pass up the opportunity. With a five inch lift, 32″ Super Swampers, and some serious body armor to boot, I was sure to get into some serious offroading …

VITARA EXTREME CALMINI Creates a Fire Breathing Vitara. Story/Editor: Eric Bewley Photo: Steve Kramer BAKERSFIELD, CA. —CALMINI manufacturing has just put the finishing touches on a 2.5 liter V6 powered Suzuki Vitara that is as at home conquering the trails of the high country or whoopin’ butt on street and strip. This Vitara really is a marriage of all of …